Another technique that advertising uses to appeal to the emotional side of people is the use of symbols. “The symbols form a universal language which knows no frontiers, yet at the same time carries different associations or emotions depending on the viewer”. Symbols also unite and gather people together. In different cultures, symbols may be perceived differently, and sometimes that makes people identify with their community. Advertisers take advantage of this situation to get to masses. They use symbols that have emotional meaning to a group of people and in that way appeal
to them. An example of this technique is when some advertisers use a country´s flag to appeal to the patriotic feeling of the audience or they say something like “our product is made entirely in America and we only hire American workers”. So in that way they motivate people to feel like patriots when buying that specific product. This use of symbols to defend an argument is an informal fallacy, which advertisers commonly use as another one of its tricks.
There are several fallacies used by advertising to try to influence the audience. Among them is the “appeal to emotions” fallacy. This one manipulates people’s emotions in order to get their attention away from an important issue. When someone’s appeal to you to accept their claim is accepted merely because it appeals to your feelings like anger, fear, grief, or love they are committing the appeal to emotions fallacy. Another fallacy, the bandwagon fallacy, creates the impression that eve
rybody is doing it and so should you. If someone suggests that a claim is correct simply because it’s what most everyone is coming to believe, then they are committing the bandwagon fallacy. Another very common fallacy that they use is the appeal to false authority. Arguers appeal to false authority when they use famous persons (often movie stars and celebrities) to testify on issues about which these persons have no knowledge or expertise. Those commercials are very common; celebrities using a product and saying it really works, and because they say it, some people believe it.
to them. An example of this technique is when some advertisers use a country´s flag to appeal to the patriotic feeling of the audience or they say something like “our product is made entirely in America and we only hire American workers”. So in that way they motivate people to feel like patriots when buying that specific product. This use of symbols to defend an argument is an informal fallacy, which advertisers commonly use as another one of its tricks.There are several fallacies used by advertising to try to influence the audience. Among them is the “appeal to emotions” fallacy. This one manipulates people’s emotions in order to get their attention away from an important issue. When someone’s appeal to you to accept their claim is accepted merely because it appeals to your feelings like anger, fear, grief, or love they are committing the appeal to emotions fallacy. Another fallacy, the bandwagon fallacy, creates the impression that eve
rybody is doing it and so should you. If someone suggests that a claim is correct simply because it’s what most everyone is coming to believe, then they are committing the bandwagon fallacy. Another very common fallacy that they use is the appeal to false authority. Arguers appeal to false authority when they use famous persons (often movie stars and celebrities) to testify on issues about which these persons have no knowledge or expertise. Those commercials are very common; celebrities using a product and saying it really works, and because they say it, some people believe it. 
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I learn some new stuff from it too, thanks for sharing your information. rtb advertising
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