What´s the real message here?

This is one of the assignments that I have enjoyed the most during the whole semester. When I started researching about these keywords, I spent like two hours just watching Gary Vaynerchuk´s videos and understanding Brazen Careerist web site. It was very interesting to find out about the two. At first I didn’t know what Brazen Careerist was, I wasn’t sure if it was the name of a person or what. After looking trough some stuff, I could realize what it was. I also found how could Gary Vaynerchuk connect in a certain way with Brazen Careerist, and I will explain all of these some more.

The first thing I run on to was Vaynerchuk´s web site. I saw a video he had posted about Dominos issue, of which I didn’t know anything about. To understand what he was talking about, I first researched what this Dominos issue was about. After that, I could understand and appreciate Gary Vaynerchuk´s video a lot. He was talking about how important and effective social media has become. He says that people think that in so many ways social media can have a downside and hurt people´s or companies´ reputations, but he also states that this same issue is what makes social media so awesome. It is true that some people can use it to do bad things, but as well, greater things can also be done to put the bad things aside. Truth always wins, he says. Vaynerchuk wants companies and people to understand that they can´t control their messages anymore because they are now owned by the people, everyone has a voice and can say what they think, want or dream. What the game is about is how companies respond or address things. There is where they can be authentic and make a difference.

Then I started researching about Brazen Careerist. I found out that it is a web site that helps companies to find candidates for jobs. But it is not one of those common web sites where you put your resume and that’s it. This one offers interaction between employers and employees through new media like creating profiles, blogs and interesting conversations. In this way, companies can find new, smart, and creative talent. This new way of looking for jobs and finding employees is going to get bigger. People now a days have to realize that they have to adapt their professional life to new technology and media. It is not enough to send resumes and hire people because of their grades or achievements anymore. Instead, now it is about interaction and adapting to what is new. Knowing how people think, what they want, and what they have to say is vital and will make businesses become bigger.

I wanted to relate these two words, Gary Vaynerchuk and Brazen Careerist, and I did. After watching other videos about Vaynerchuk, I realized that he had a lot to say about the necessity of adapting to new technology, and also, he encouraged people to go and do only what they enjoy doing. He says it´s not enough to do something just to get money, but that you should do what you love to do and be very happy. I see in his thoughts a lot of Gen Y. They want to do what makes them happy and nothing else. So, Brazen Careerist is a web site that encourages and offers the same; ways to express your feelings and say what you love and want of your life and career. In other words, I think that the message here is that social media is about sharing thoughts, ideas, feelings and more; and that is what now a days is being valued the most.